Panel Discussions
Mon 6 SEP 2021
19:00 – 20:30 (GMT+7)
20:00 – 21:30 (GMT+8)
Touring ASEAN aka. Southeast Asia
ASEAN or Southeast Asia is a very diverse region in terms of language, culture, economy and even seasonal patterns. The formula to successfully touring the region is still really difficult to crack, so we’ll be picking the brains of artists as well as agents who have traversed these waters and learn their tricks.
Tue 7 SEP 2021
19:00 – 20:30 (GMT+7)
20:00 – 21:30 (GMT+8)
Consumer vs. Showcase Festivals
Music festivals are all the same, right? No! Consumer festivals are organized for the happiness of the fans while showcase festivals were invented to create business value to the artists. We’ll be talking to organizers of both types of events to understand their differences, learn how artists can get booked for each type of event and the benefits they should be able to expect.
Wed 8 SEP 2021
19:00 – 20:30 (GMT+7)
20:00 – 21:30 (GMT+8)
Case studies of successful ASEAN artists
One may believe that an artist must be successful in their local market before expanding abroad, but this wasn’t true for several ASEAN artists. What were their stories? What were their strategies? What challenges did they have to overcome? We’ll be talking to artists and artist managers to learn their secrets.
Thu 9 SEP 2021
19:00 – 20:30 (GMT+7)
20:00 – 21:30 (GMT+8)
Indies vs. Majors
Due to technological advancements, many new platforms have allowed artists to independently record, release and distribute their music. However, major labels still play a big role in the music industry. Let’s learn about what it means to be independent or to be signed to a major label, and how each path differs for artists, managers and other industry roles.
Fri 10 SEP 2021
19:00 – 20:30 (GMT+7)
20:00 – 21:30 (GMT+8)
Meet the AMS co-organizers
In this last panel, we shall meet with the co-organizers of the ASEAN Music Showcase Festival! Want to know what we actually do for a living, why we’re organizing AMS, and what we want to see in the future for our region? Let’s chat!

Baramey Production
(KH)

Baramey Production
(KH)

SRM
(ID)

City ROARS! Festival
(MY)

The Rest Is Noise
(PH)

The Rest Is Noise
(PH)

Steady State Records
(SG)

Bangkok Music City
(TH)

Bangkok Music City
(TH)

Monsoon Music Festival
(VN)

Monsoon Music Festival
(VN)

Swan Zoo
(VN)
Remarks:
- GMT+7 time zone include: Cambodia, Indonesia (Jakarta), Laos, Myanmar, Thailand, Vietnam.
- GMT+8 time zone include: Brunei, Indonesia (Bali), Malaysia, Philippines, Singapore.
Artist Showcases
ASEAN STAGE

CROSS POLLINATIONS STAGE

Remarks:
- GMT+7 time zone include: Cambodia, Indonesia (Jakarta), Laos, Myanmar, Thailand, Vietnam.
- GMT+8 time zone include: Brunei, Indonesia (Bali), Malaysia, Philippines, Singapore.
Networking Event
Mon 13 SEP 2021 – Invite only for participating artists and delegates.