Founder and Programmer
Natsagdorj “George” Tserendorj is a music producer, festival organizer and business executive with 25 years of experience in music industry. He is a founder and programmer for Playtime Festival, the music festival in Mongolia with legacy of 20 years promoting local and international creative music. In 1995, he co-founded Hi-Fi Records, a first chain of music stores in Ulaanbaatar and worked as a CEO of HMG Group overlooking distribution and publishing for over 200 Mongolian bands and artists.
Playtime Festival is a music festival in Mongolia held at Hotel Mongolia in Gachuurt village located 30km outside of Ulaanbaatar. Playtime will celebrate it’s 20th anniversary in 2022. The festival presented headliner international groups such as Yo La Tengo, Ariel Pink, Peter Hook & The Light, The Radio Dept., The Pains of Being Pure at Heart, Mono, Envy, The Fin, Sunset Rollercoaster and The Wedding Present. The festival draws more than 50,000 people over 3 days.