Nicolette Tay

Senior Client and Artist Services Manager, Southeast Asia
The Orchard
Singapore

With over 8 years of experience in the music industry, Nicolette’s portfolio spans across artist management, music marketing strategy and digital distribution. She is currently personal manager to Singapore’s local rapper, THELIONCITYBOY, and the Client and Artist Services Manager at The Orchard for Southeast Asia. 

Nicolette has worked as a personal manager to THELIONCITYBOY since 2016. The projects she has worked on include THELIONCITYBOY (TLCB)’s first album “Paradise” that went #1 on iTunes. Followed by TLCB’s viral hits “YAYA” featuring Benjamin Kheng and “Halimah” featuring Akeem Jahat. She has also had the opportunity to put her artist on international festivals such as St Jerome’s Laneway Festival, Singapore Grand Prix and more. 

As a digital distributor, Nicolette has worked to guide creatives and independent artists like lullaboy, Kit Chan, Rangga Jones, Ang Junyang, and Keyana to achieve success with digital content strategies. Over a span of a year, Nicolette had helped lullaboy garner with 8 million streams, growing his monthly listeners by more than 12x, currently at 1.6 million monthly listeners on Spotify and over 120 playlist placements across all streaming platforms.

The Orchard

The Orchard is a leading music and entertainment company, specializing in media distribution, marketing, and sales. It is a subsidiary of Sony Music.

https://www.theorchard.com
https://linkin.bio/the_orchard_
https://www.instagram.com/the_orchard_/

Contact:

  • Email: ntay@therochard.com

Attending: Physically

Intention(s) of attending:

  • Connect with other music professionals/delegates

Type of Company / Business:

  • Music Licensing Business:
    • Distributor (Digital)
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